Without a healthy active donor base, you’re in trouble. That’s a truism all nonprofit fundraisers acknowledge. Growing the number of active donors is a constant process, but you can take steps today to boost that effort. The following strategies focus on reactivating lapsed donors and acquiring new names.  Upgrading current donors is certainly important, but these folks are already active givers.

For most nonprofits, addressing attrition is the key to growing a healthy active list.  Most also recognize the need to generate growth in new donors.  Making sure the data your organization has is working the way it should can address both needs and translate to better results.  And, no, your data doesn't have to be “big.” You can make use of data already in your systems to encourage growth.
  

Frontline fundraisers' best friend: ClearView CRM Mobile

If you're a frontline fundraiser who's often on the road, you have a powerful new ally in the mobile version of ClearView CRM, available for iPhones and iPads.

Anyone who spends a lot of time on the go knows that being efficient and effective can be a real challenge. That's why ClearView CRM Mobile helps with the kinds of activities that are keys to fundraising success. With the new mobile app, you can:

• work with prospects by creating and tracking opportunities, capturing meeting notes with their phones’ voice-text tools and prepping for meetings.
• stay connected with donors by making calls or emailing directly from the app, updating donor data as soon as they learn new info, and importing donor info to a device contacts file.
• immediately handle tasks like creating and tracking actions to take, sending notifications to colleagues, and capturing and connecting pictures to donor files.