Consistent, relevant communication with your constituents is an essential piece of any organization’s marketing and fundraising efforts throughout the year. It helps to keep donors engaged and prepares them to donate again. Plenty of options exist, and e-newsletters (like this one) are a good place to start. So how do you do it?
Start by analyzing what you want to accomplish with your newsletter: Get more donations? Volunteers? Awareness? The answer to that question helps drive what comes next, which is figuring out what you have to say to your constituents. (See below for some good content ideas.) Next, decide how often you need to communicate. A quarterly newsletter may be best to start as time and resources for developing content can be scarce. As time goes on, or as your organization becomes more active, you may want to increase the frequency.
When putting together your content, keep a few key points in mind.
Potential email/e-newsletter content
Contact us to learn more about how SofTrek’s products can help you manage all your
multichannel fundraising efforts, including online and personal asks, in one integrated system.
For example: Let’s say you want to recognize, with a hand-written note and additional
cultivation, donors who start down the path of fulfilling a major gift. In seconds, you
can set up a “watch notification” in ClearView to let you know when a new opportunity
is created for the donor in whom you’re interested. The notification icon (new in
ClearView 2.1) in the page header of any screen keeps you aware when a new
notification hits your list. In addition, adding the notification panel to your personalized
dashboard lets you see when new opportunities occur according to your watch
notification settings, keeping you in touch with fresh potential every time you visit your
So, now, you’re automatically alerted to break out the fountain pen, and get started
on that note card, or follow up with any other cultivation efforts you see fit. Simply
review your donor’s summary page, (just one click away from the notification panel or
list), and make informed decisions about deepening that donor’s relationship with your
An important additional benefit: ClearView—and your dashboard—go on the road
wherever you are, on your smartphone, tablet, laptop or any other connected device.
If you’re not using ClearView, call us today to find out how it can help—855.378.2961.
Amherst, N.Y. (July 16, 2012) – Credit card company Visa says Amherst, N.Y. based
fundraising software company SofTrek has passed the rigorous security-screening process that
certifies it compliant with the Payment Card Industry (PCI) Data Security Standard (DSS).
Software companies that collect sensitive financial information, such as credit card numbers, over
the internet are PCI DSS compliant if they meet stringent standards for handling such information
securely. SofTrek’s PledgeMaker donor-management system allows nonprofit donors to make
online gifts via credit card.
Download the full press release here.
5 Essential Elements of Every Email:
Don't Brush Off Email Privacy:
The Power of a Thank-You (and Multichannel Communications):
Copyright © 2012 SofTrek Corporation