Effectiveness of Online Fundraising Expected to Grow Significantly in Next 5 Years, Say Development Professionals
Although they note that fostering personal relationships will continue to be the most effective fundraising method over the next five years, development professionals shared in a recent poll their belief that online fundraising will grow significantly in effectiveness as a fundraising channel within this same timeframe.
SofTrek’s survey, which comprised more than 50 attendees at the recent AFP and NTEN conferences, also revealed that donor cultivation is currently considered to be the biggest fundraising challenge.
Contact us to learn more about how SofTrek’s products can help you manage all your
multichannel fundraising efforts, including online and personal asks, in one integrated system.
Tablets Will Become Our Main Computing Devices, Says Recent Study
In his recent blog post, “Why Tablets Will Become Our Primary Computing Device,” Frank Gillett
shares Forrester Research’s prediction that tablets will become the preferred, primary device
for millions of people around the world. He notes that contributing factors to this conclusion
include the fact that tablets are convenient, they have longer battery life and better always-on
capabilities than any PC, they are ideal for information consumption, and they prove well-suited
for working in groups.
Predicts Gillett, “As a result of the compelling user experience of Apple’s iPad and the content-
focused experience of the Amazon Kindle Fire, and other tablets, global tablet sales will
continue to grow sharply over the next five years. We forecast sales rising from $56 million in 2011 to $375 million in 2016.”
In a recent article, “It’s Take Your iPad to Work Day,” FundRaising Success offers some key
insights into the “bring your own device” trend, where employees decide on the devices they
wish to use for work. The piece notes the importance of several factors in making the use of
tablets or smart phones work, including having a browser-based database system that can cope
with being used in a variety of browsers and can scale from small screens to large.
If tablets truly do become the preferred device, SofTrek is ready to help you stay on the cutting edge with ClearView 2.0 - it runs seamlessly on an iPad or any other mobile device!
On May 1, SofTrek launched the 2.0 version of ClearView, our premier donor management
system that uses the latest technology to make it easier for nonprofits to raise more money.
ClearView lets you
• track everything your organization does around fundraising—staff efforts, campaigns,
marketing activities—against strategic goals.
• align your fundraising efforts through the gamut of marketing channels – from initiating
personal contacts with prospects and managing events, to sending email communication
to thousands of donors.
• guide and track all phases of solicitation and stewardship to take full advantage of
every fundraising opportunity. That includes coordinating the calls, meetings, emails,
proposals and other activities that help you pursue those all-important major and
• instantly access information about your constituents – notes, current demographic and
biographical information, interaction with your organization, and giving history – in a
clear, easily understandable format.
Discover how ClearView 2.0, combined with PledgeMaker, can help make it easier for you to
raise money. For more information, please visit the SofTrek website at www.softrek.com or click
here to schedule a demo of ClearView 2.0.
Early Praise for ClearView
Positive reviews are starting to come in! In its assessment of ClearView 2.0, “Nonprofit
Technology News” notes, “It’s the kind of tool that would not only replace a more simplistic way
of doing things (such as an existing donor database), but would also introduce new avenues
for the organization to explore (through the opportunities capabilities, for example). It would
definitely be on my list of options to explore if my large organization were looking for a more
streamlined way to collect and use fundraising data.” To read more, check out the full article
Client Spotlight: Hadassah Welcomes New CEO
Our SofTrek team would like to offer our congratulations to Dr. Janice Weinman, who was recently appointed as the new Executive Director/CEO of Hadassah. She will take over the post on June 18.
Hadassah, the Women's Zionist Organization of America, is a volunteer organization that inspires a passion for and commitment to its partnership with the land and people of Israel. It enhances the health of people worldwide through its support of medical care and research at the Hadassah Medical Organization in Jerusalem. Hadassah empowers its members and supporters, as well as youth in Israel and America, through opportunities for personal growth, education, advocacy and Jewish continuity. We are proud that they have been a SofTrek client since 2002.
SofTrek On The Road
In April, our SofTrek team had the opportunity to host booths at both the AFP International
Conference in Vancouver and the NTEN Conference in San Francisco. We truly enjoyed having
the opportunity to meet development professionals from the U.S. and throughout the world! Our
team was excited to demonstrate ClearView 2.0, both on a laptop and iPad, because it provides
solutions to so many of the common fundraising challenges most non profits share.
The SofTrek Team at the 2012 AFP International Conference. From left,
Business Development Associate Michael Szymczak, Director of Business
Development Steve Birnbaum, and Vice President Bob Girardi.
SofTrek would like to offer congratulations to the winners of our conference giveaways: Dave
Broussard of the WellStar Foundation, winner of the iPad 3, and Rauneek Friesen of Covenant
House BC, winner of the Amazon Kindle.
(You may be interested to learn about the unique online service that SofTrek used to ensure
a fair, unbiased selection for our winners. Random.org offers true random numbers to anyone
on the Internet; people use it for holding drawings, lotteries and sweepstakes, for scientific
applications and for art and music.)
Where We’ll Be
Our team is looking forward to hosting a booth at Fundraising Day in New York on June 8. If
you’re planning to be there, please stop by and say hello. We have some great things to show
Does your organization engage in multichannel fundraising? It’s a growing trend among nonprofits and the results can’t be ignored. In their webinar, “Bring it On! Getting Started with Multi-Channel Fundraising,” Care2 reported that, in 2011, the median revenue per donor for multi-channel supporters was $228, compared to $89 for offline and $113 for online donors. In addition, first-year retention for multichannel donors was 57%, compared with 28% for offline donors and 23% for online donors. Check out this blog post with a link to the presentation.
For additional perspectives on multichannel fundraising, read FundRaising Success’ “The 7 Steps to Multichannel Success” and the Pursuant Group’s “Practical Tips for Multichannel Fundraising.”
SofTrek’s products were designed with multichannel fundraising in mind. That means that, for everything from email to direct mail, we provide one integrated system to manage all your multichannel activities.
Copyright © 2012 SofTrek Corporation