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17 November 2017

4 Ways to Better Understand Constituents with CRM

Constituent relationship management (CRM) software is an incredible tool to help you better understand your constituents and reach them on a more personal level. By providing a holistic view of interactions, preferences and behaviors, you have the information you need to deliver targeted, customized experiences that will serve to strengthen your relationship with constituents.

Here are 4 ways to better understand your donors through CRM:

1. Giving History & Habits

If you are paying attention to a constituent’s giving history, you can develop appropriate and consistent interactions with them that make their journey with you a meaningful one.Since following up is critical to the donor experience, we’ll use that example. Whether a constituent donates $1,000 unexpectedly or sends $10 monthly via automatic payment, receiving a generic thank you message can make them feel disconnected. With a little customization (“your incredibly generous $1,000 donation will make a difference….” OR “we simply cannot express how much it means to us that you’ve committed to making a monthly contribution”), personalized thank-you notes feel more genuine and have a greater impact on a donor’s perception of your organization.

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15 October 2017

3 Ways To Increase Fundraising Results

How to stand out and show your cause is worthy of donors' time, attention, money

Nonprofits spend a lot of time raising money to fund their important programs. Of course a number of different ways are available to get the funding you need--applying for grants, soliciting major gifts from individuals or companies, and using direct mail to make an ask to a larger number of donors and non-donors.

Leveraging a direct mail campaign, like an annual fund appeal, allows an organization to make a case for the needed funds and multiple ways to donate. But the equation is not that simple. You are fighting against other organizations soliciting donations and shorter attention spans from your donors and prospects. How can you stand out and show that your cause is worthy of a donor’s time, attention, and money?

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15 September 2017

Nonprofit Feasibility Study

3 Tips to Know Before You Begin

As you start thinking about undertaking your nonprofit’s next fundraising campaign, you may be tempted to dive in head first to get the ball rolling. While this enthusiasm is great, completing some groundwork before getting started is important.

What kind of groundwork, you ask? Before starting any large-scale fundraising campaign, nonprofits should always begin by conducting a feasibility study.

Nonprofit feasibility studies are assessments designed to determine an organization’s readiness to take on a fundraising campaign. They reveal your organization’s strengths and weaknesses (in regard to development) and clarify opportunities for improvement. 

A comprehensive feasibility study will reveal how key stakeholders feel about your upcoming campaign, the types of fundraising strategies they respond to, and what resonates with them as supporters. Ideally, you will use study results to shape campaign elements and strategy—or focus on areas of improvement before embarking on your campaign.

Nonprofit feasibility studies are informative tools that can help nonprofits avoid fundraising catastrophe . . . yet many organizations elect to skip them. Big mistake! 

Start your next big fundraising project off right by taking time to conduct a thorough feasibility study. Read on to learn how you can make the most of this important assessment.

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18 July 2016

Ways to to Grow Your Active Donor Base with Data, pt 3

In Part 3, the final part, of this post, we'll discuss simple ways to optimize your direct fundraising processes to help grow your active donor list.

Selecting and segmenting lists to which you send appeals, as well as direct mail fundraising, are both art and science. Taking a fresh look at how you do them can help grow your active donor list.

  • Try segmenting lapsed donors based on preferences like their preferred giving channel and on issues in which they expressed interest. Both provide more targeted appeals.
  • Use the “monetary” part of RFM segmentations to make decisions on approaches to lapsed donors. For instance, begin your ask level based on the donor’s last donation so you’re not asking a former $50 giver for $25.
  • Try using philanthropic rating on your lists, importing the screening data to help you select lists for mailings. By doing so, one client organization increased its response rate to acquisition mailings by 67% while decreasing its expenses because it sent fewer appeals to more appropriate targets.

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