AMHERST, N.Y. (Dec. 8, 2014)–Robert Girardi, a longtime technology industry professional, is SofTrek Corporation’s new president and CEO. Girardi has been with the company for nine years, most recently as vice president of product development and marketing. SofTrek is the developer of ClearView CRM fundraising software.
In his new role Girardi assumes responsibility for SofTrek’s overall business strategy and company vision in addition to his current responsibilities related to marketing and product development.
Girardi has more than 30 years’ experience in the technology industry with expertise in product and marketing management, strategic planning, and business development. He came to SofTrek from IBM where he served as Global Brand Leader for IBM’s Global Services Division, focusing on marketing strategy and world-wide marketing program development and execution. He has broad experience in technology product marketing, marketing program development and deployment, channel marketing planning and marketing communications. Before IBM, Girardi served as product marketing manager at ATTO Technology and as a marketing consultant with Intelligent Solutions.
A summa cum laude graduate from University at Buffalo’s Computer Science department, he also attended UB’s M.B.A. program with a concentration in marketing.
About SofTrek Corporation
SofTrek has more than 25 years’ experience successfully helping nonprofits raise money more easily. Its flagship product, ClearView CRM, offers donor relationship management; operational tools; business intelligence and reporting; and professional services to help nonprofits deepen donor relationships, manage fundraising activities and make informed decisions. Organizations including Canine Companions, Catholic Relief Services, Dana-Farber Cancer Institute, Lincoln Center for the Performing Arts, The Metropolitan Museum of Art, The Navigators and The Trust for Public Land have long relied on SofTrek’s expertise, products, services and support.