Create targeted and personalized donor and prospect communications.
- Analyze and segment your database to target specific groups of people by any number of criteria
- Ensure consistent and appropriate campaign communication to donors and prospects
Achieve multichannel campaign integration by conducting online and offline campaigns at the same time.
- Combine your direct mail and email efforts to increase the returns on your campaign investments
- Compare cost and performance of multichannel marketing activities to accurately calculate return on investment
Reduce time, cost, and complexity of managing multiple mailing lists for your campaigns.
- Manage multiple direct mail campaigns simultaneously
- Automatically remove duplicate records and manage mailing lists from various sources
Easily measure costs, performance and return on investment.
- Track return on investment for entire campaigns or individual donors
- Run mail and campaign performance reports and perform trend analyses