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National advocacy group uses data to best donor attrition.


ACLJ CSWho they are: American Center for Law and Justice, which advocates and educates for religious freedom.


The need: ACLJ wants to take full advantage of data it receives from wide-ranging multichannel fundraising efforts.


The answer: With ClearView CRM fundraising software, ACLJ has steadily increased its use of data to define target audiences, fine-tune its fundraising mix and run recapture programs.  It has significantly addressed the issues of donor attrition facing all nonprofits.




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